Representation in the media, North South Divide

Representation in the media, North south divide

Representation of Regional identity:

Regional Identity refers to the part of the United Kingdom someone is from. It could refer to a general area such a “North” or “South”, a country such as “English” or “Scottish” or specific towns such as “London” or “Manchester.”

What is regional identity?
Regional identity is identifying a persons identity which is rooted not only in the setting of the film but also in speech, costumes etc and in the region they live in.


How can you identify regional identity?
– Setting
– Accents
– Dialogue
– Props
– Make up
– Class of characters
– Costumes
– Etc.


For exmaple,
Essex– often shown as being glamourous but cheap, footballer’s wives, lots of partying, being quite stupid.



Social Class 

Definition/ Defining Features 

Working class  Those individuals engaged in manual work, often having low levels of educational achievement. The classic, traditional working class jobs include heavy labouring and factory based work. 

Middle class  Those individuals engaged in non-manual work, often having higher levels of educational achievement. Classic middle class jobs include everything from doctors and lawyers to clerical workers. 

Upper class  The elite class that controls the majority of wealth and power in British society. 

hegemony
Gramsci’s theory of hegemony can be visualised as the Middle classes (media, Judges (rule of law), Public, Education sector and religious bodies) using their influence to preserve the status quo.  
The poor and working class are often represented in an unsympathetic /biased way (trouble makers, deviant as a means of preserving the power of the middle and upper class).
This is illustrated in the attached images
Hegemony (theory) does not only apply to class it is relevant to gender (patriarchy) and race…

Media Representations of social class:

Representations of the working class, poor and underclass :
Portrayal usually negative and stereotypical,
Portrayed in the form of statistics in news bulletin such as figures of unemployment, 
Recent media interest in the labelling of the poor such as “chavs” which according to Shildrick and MacDonald (2007) suggest that the poor are undeserving of sympathy,
Hayward and Yar (2006) – the term chav is used as an amusing term of abuse for young poor people



Representations of the working class
•Newman (2006) argues that there are very few situation comedies, television or drama which focuses on the everyday lives of working class who constitute a significant section of society,
•Newman argues that when in the media working class are often depicted in a very non positive light dumb buffoons (Homer Simpson) and immature machos (Phil Mitchell),
•Butsch (1992) – working class portrayed as flawed individuals (benefit cheats, etc.)

Definition-


Ethnicity
An ethnic group or ethnicity is a population group whose members identify with each other on the basis of common nationality or shared cultural traditions
Ethnicity connotes shared cultural traits and a shared group history. Some ethnic groups also share linguistic or religious traits, while others share a common group history but not a common language or religion.




Race The term race refers to the concept of dividing people into populations or groups on the basis of various sets of physical characteristics (which usually result from genetic ancestry).
Race presumes shared biological or genetic traits, whether actual or asserted. In the early 19th century, racial differences were ascribed significance in areas of intelligence, health, and personality. There is no evidence validating these ideas. 

•Representation of race in the media can consist of the same sort of rigid stereotypes that constitute gender portrayal.
•Stereotyping of race is seen as more harmful than stereotyping of gender, as media representation may be the only experience of contact with a particular ethnic group that an audience may have (especially children and young people)
•Racial stereotypes are often based on social myth perpetuated down the ages.

Races from ZacnewmanF19


3 Examples of stereotypical races and the way in which they are portrayed, Naby sarr, Dopinder from deadpool and Han from fast and furious.
In this case four key themes in racial representation is:
Exotic- naby sarr, muslim and dresses differently, listens to different music.
Dangerous- Han, from fast band furious, known for being in domonic torettos group but died in a car crash.
Humurous- Dopinder, a comedy act in Deadpool and is deadpools sidekick.




Black Racial Stereotypes
Stereotypes :Positive and negative stereotypes are often seen in contemporary British media.
–Musicians – jazz, hip-hop and soul - Stormyz, aj Tracey
–Sportsmen and women - Naby sarr, Usain Bolt, Neymar
–Comedians, Kevin Hart, Romesh
–Criminals, NWA
–Socially dysfunctional
–Prostitute/sexually promiscuous, Cardi B, Mia Khalifa
–The stud/pimp- Snoop Dog




Archetype and Stereotype difference

Definition. Archetype is a recurring symbol or motif in literature that represents universal...

Type of Character. Archetypes can be dynamic or static, round or flat, or major or minor.

Character. Archetype is a prototype of a character; it is a base on which a character can be build.

1. Definition of Islamophobia.   irrational fear of, aversion to, or discrimination against Islam or people who practice Islam.

In my opinoon this is wrong because its generalising all muslims are bad people because a very small group of them are extremists and terrorists.

Gender Representation in the media

Gender Representation in the media 

Women Are shown as two polar opposites in the  media, either as an absolute angel, never doing anything wrong or as a they presented as the complete polar opposite, completely patronising them. 
Women are often sexualised, having their assets being shown off. 

Not only is there gender representation in the media for women, but there also is race and even hair colour. Quite often is a women has blonde hair would be put down for that and called a ''dumb blonde''

Stereotypes

Assumptions that are held about a social group.They are often used in a negative or prejudicial sense and are frequently used to justify certain discriminatory behaviours.Stereotyping is an important concept in terms of representation.

A positive stereotype.

Focuses on positive elements of a group traditionally represented as bad.

Still an oversimplification of the enormous diversity featured with the group.

Leonardo & lana from ZacnewmanF19

Representation: Is how media texts deal with and present gender age, ethnicity, national and regional identity, social issues and events to an audience. 
Stereotypes: Are a simplified representation of a person, groups of people or a place, through basic or obvious characteristics- which are often exaggerated. 
Anchorage:Words that go along with images to give meaning to them in a specific context; includes captions in newspapers and taglines on film posters.

Male and Female Spectacles in the media

Women and men are both given two very different perspectives in the media, specifically in the GQ magazine men tend to be given a position of power and status and presented as gentlemen, for example Leo DiCaprio in a suit with the Title ''King Leo''. On the other hand women are almost dehumanised, they're just shown for their looks and sexual attraction in the front of the magazine, for example Lana Del Ray on the front of the magazine showing off her assets and being sexualised.

What is the Van Zoonen Theory

Van Zoonen believes the media portray images of stereotypical women and this behaviour reinforces societal views. The media does this because they believe it reflects dominant social values (what people believe in) and male producers are influenced by this. This is a patriarchy (a society ran by men for men) which dominates and oppresses women.


Generic Sterotypes
Miley Cyrus Wrecking ball connotations

Work in pairs and identify examples of female gender stereotypes through analysing the music video “Wrecking Ball” by Miley Cyrus.

Analyse the video and lyrics in the following way

Sound:  find two examples of the lyrics and sound which relate to the female stereotypes (explain your examples)

Very quiet but very loud in terms of emotion.

‘’all you ever did was break me’’- women are more delicate

‘’I guess instead of force. I shouldn’t have let you in’’-she suggests men are more closed off

Mise –en-Scene:  find two examples from the set, props, costume, lighting, makeup which relate to the female stereotypes (explain your examples).  Add screen shots to support your reasoning.

-(on the wrecking ball naked)shown as a sex object. Only white and grey colours. Only colours are blue eyes lipstick making her the centre of attention.

Editing: find two examples of how the video was edited through e.g. the way the video was cut, the way the video was treated colour adjustment, brightness/darkness etc., use of special effects which relate to the female stereotypes (explain your examples).  Add screen shots to support your reasoning.

Camera work: find two examples of how use of  camera work relate to the female stereotypes (explain your examples). Add screen shots to support your reasoning.

-shot form above, women are less important than men

Note camera work relates to choice of camera angle, close ups, mid shots, head shots, etc.

Daily mail and the mail from ZacnewmanF19

The Van Zoonen theory is represent in the Daily mail here in two completely different scenarios. On one hand there is a stereotypical women housewife, on the other hand the daily mail are presenting to be showing off her assets and are sexualising her.
In the newspaper in the left, the main image is the parent of a child is being once again represented as a stereotypical mother, in this case it being Kate Middleton. Furthermore this is belittled by the headline 'ONE GLASS OF JUICE A DAY RAISES RISK OF CANCER''. This belittles the image of Kate Middleton and the baby as the headline takes up a larger portion of the newspaper as oppose to a picture of her and the royal baby . The colours used in this issue of the mail is also typically feminine, purple being a feminine colour, which presents this to be a newspaper more aimed towards women and with it being purple it would attract female attention. The font used is serif and is used to show its clarity and is used for modernity, it also attracts newspaper viewers as it is in bold text and they can see it from a far and they would know what the newspaper headline is that they are about to pick up.


On the other hand, the daily mail once again appears to be showing women as non superior but in a different ways. In this case there is an image of a women showing off her assets, this shows the newspaper as informal as it is showing signs of nudity, this is known as the mode of address. Just above it there is an Add advertising a weight loss programme, this is in the mast head which contains a logo of the sun. This is the daily mail hinting at the audience that people should be skinny and that people should act on this. Furthermore on the weight loss advert it shows a women, the avert could have easily had a male on this but the fact that a women is being who'd on this quite obviously shows that that ad is in fact aimed at women, especially where there is a women who is already skinny herself. Furthermore these women are being Further belittled  by the Headline, which says ''MINISTER SENT IS P.A. TO BUY SEX TOYS''. This headline has nothing to do what so ever with the images and advertisements on the front cover of the paper which indirectly shows that these women and advertisements may only be on there to attract people to pick up the newspaper and tempt people into buying it, furthermore the headline is in bald text to attract the readers attention and catch their eye if they were to see it in a public place. Below the headline there is the Stand first which also goes into detail about what the newspaper will contain in a short summary, in this case it goes into detail about the headline and summarises to the potential buyer about what may be inside the newspaper, there is also a copy which is essentially just the body text in which the stand first is contained. The colour behind this issue of the daily mail is also designed to be more aimed at women as it contains a lot of pink and stereotypical pink is a very feminine colour, this once again shows this newspaper is aimed at women , further showing that it is aimed at women and that women should be losing weight and tracking their fitness. Also with the newspaper being pink women would see this in a shop and automatically know it is aimed at them. 

Newspaper Front Cover Comparisons

The Daily Mail is known moreso as a right Hand newpaper, meaning they are more bias towards a conservative Government. This means they are more likely to support anfd be more bias towards Thresa and are more likely to support her views.

On the the other hand the Daily mirror is left wing and more labour focused, the conservatives closest rivals, meaning that their views would be more elft wing bias and